Privacy Policy

When we use the term personal information, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process contact details, financial information, account information, transaction information, communications with us, device information, and usage information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law.

We may collect personal information directly from you, automatically through the Services, from your device through cookies and similar technologies, from service providers, and from partners or other third parties.

We use personal information to provide, tailor, and improve the Services, including processing payments, fulfilling orders, remembering preferences, managing accounts, arranging shipping, facilitating returns and exchanges, enabling reviews, managing subscriptions, and creating a customized shopping experience.

We may also use personal information for marketing and advertising, security and fraud prevention, customer support, legal compliance, and AI-assisted operations that help us process inquiries, generate content, analyze data, and improve operations.

We may disclose personal information with Shopify, payment processors, subscription providers, fulfillment and shipping providers, email and SMS platforms, review platforms, analytics and advertising partners, vendors, and other third parties who perform services on our behalf.

We may also disclose information with business and marketing partners, when you direct or consent to disclosure, with affiliates or within our corporate group, in connection with a business transaction, to comply with legal obligations, or to protect the Services, our rights, and the rights of users or others.

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information submitted to the Services may be transmitted to and shared with Shopify and third parties that may be located outside your country of residence.

To learn more about how Shopify uses personal information and rights you may have, visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

If you start a subscription, we process information needed to manage recurring orders, including product selection, delivery frequency, renewal dates, subscription status, skips, cancellations, customer account details, and payment-related identifiers.

We use this information to operate the subscription, process renewals, provide support, prevent fraud, and comply with legal obligations.

If an order, product, or promotion includes Drank Points, $REKT, wallet-based claims, or other digital rewards, we may process order details, claim eligibility, claim status, wallet addresses, transaction identifiers, device signals, and fraud-prevention information.

Blockchain transactions may be public and are not controlled by Rekt. Do not connect or submit a wallet address unless you understand that onchain activity may be visible to others.

We use cookies and similar technologies to operate the site, enable checkout, remember preferences, measure performance, understand marketing effectiveness, prevent fraud, and improve the shopping experience.

Some cookies are necessary for the Services to work. Others may be used for analytics or advertising where permitted by law and your choices.

If you sign up for email or SMS marketing, we use your contact details to send product updates, offers, drops, and brand communications.

You can unsubscribe using the link in our emails or the instructions in our SMS messages. Transactional messages about orders, shipping, accounts, subscriptions, or legal notices may still be sent where needed.

We use artificial intelligence tools and services to support business operations such as responding to customer support inquiries, drafting and reviewing communications, analyzing business data, managing operations, and creating marketing content.

When we use AI tools, personal information relevant to the task may be shared with the AI provider for processing on our behalf and according to our instructions. We do not use AI tools to make automated decisions that produce legal or similarly significant effects on you without human involvement.

The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction. If you are a parent or guardian of a child who has provided personal information, you may contact us to request deletion.

No security measures are perfect or impenetrable, and we cannot guarantee perfect security. How long we retain personal information depends on factors such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, enforce contracts and policies, maintain tax or accounting records, process marketing consent, or prevent fraud and abuse.

Depending on where you live, including the US, UK, EU, or EEA, you may have rights to access, know, delete, correct, restrict, object to, or receive a copy of personal information we hold about you.

You may also have rights to opt out of certain sale, sharing, targeted advertising, profiling, or marketing uses. If you reside in the UK or European Economic Area, you may also have rights to withdraw consent where we rely on consent.

California residents may request to opt out of the sale or sharing of personal information or certain targeted advertising uses by emailing hello@rekt.com with “California Opt-Out” in the subject line. You can also contact us using the details below to exercise applicable privacy rights.

These rights are not absolute and may apply only in certain circumstances. To exercise privacy rights, contact us using the details below.

If you have complaints about how we process personal information, contact us using the details below. Depending on where you live, you may have the right to appeal or lodge a complaint with your local data protection authority.

We may transfer, store, and process personal information outside the country you live in. Where required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses or equivalent contracts.

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this website, update the last updated date, and provide notice as required by applicable law.